Stationary cyclists in Los Angeles, California and from around the U.S. took to their bikes on Sunday, September 13 to pedal for a cancer cure at first-ever, virtual Tour de Pier, one of the most unique fundraisers in the country. The award-winning, outdoor fitness charity event that annually attracts more than 10,000 cyclists and attendees annually pivoted from the iconic Manhattan Beach Pier and Strand to a new, high-quality digital environment, due to the coronavirus pandemic. The innovative, Virtual Tour de Pier experience allowed riders to pedal for a cancer cure anywhere.
Top ten fundraisers rode in-person on the rooftop of the luxurious Shade Hotel Redondo Beach in Redondo Beach, California that overlooked the Pacific Ocean, and in-person cycling took place outdoors at Tour de Pier’s partner studios: Bay Club Redondo Beach, CycleBar Culver City, CycleBar Manhattan Beach, CycleBar Santa Monica and the Los Angeles Dodgers Training Academy – Redondo Beach (health protocols including mask-wearing were followed).
In its eighth year, the Tour de Pier – that was originally scheduled for May – raised more than $650,000 for three nonprofit cancer organizations whose respective mission is to advance innovative research and provide support services for cancer patients and their families: the Hirshberg Foundation for Pancreatic Cancer Research; Cancer Support Community Redondo Beach and the Uncle Kory Foundation for brain cancer research. Since 2013, the Tour de Pier has raised more than $7.5 million for cancer charities. For more information, visit www.tourdepier.com.
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